Front
Business Card - Stationery System
Menu & Website - Additional Applications
This Identity Standards Manual is a rebrand of a pre-existing coffee shop in Nashville, Tennessee. Its intention is to define the brand identity and explain how it should be used, both internally and externally. It helps make the connection between the product, the corporate identity, the logo, and brand promise. All of these elements will connect in a coherent way that resonates with both prospective and existing customers.